Recently, Amazon unveiled a series of impressive generative AI tools at its 'Amazon Accelerate' event, aimed at providing a better shopping experience for consumers and third-party sellers. One of the most notable features is the personalized product recommendations displayed on the Amazon homepage, based on customer preferences, search history, and purchase records. This means that the previous method of simply recommending 'similar products' will be updated to offer a wider range of product categories tailored to users' shopping habits, such as holiday events or sports.

Amazon has launched an AI shopping assistant named Rufus in the UK, utilizing generative AI technology to address shopping needs, product comparison questions, and recommend products, thereby simplifying the shopping process. Rufus can provide product information, comparisons, and detail inquiries based on user requirements, covering a wide range of product research, specific product category exploration, and items needed for specific occasions. Users can access it by updating the Amazon app and clicking the Rufus icon, which is currently being tested for select users and is expected to be gradually promoted in the future.

Amazon has launched its AI assistant Rufus in India, aiming to enhance users' shopping experience through generative AI technology. Rufus can provide customized information, product comparisons, and personalized recommendations, although it is currently available to only a limited number of users. This service originates from the U.S. market, where it has already amassed millions of user inquiries with positive feedback. The launch of Rufus marks Amazon's further expansion in the Indian e-commerce market and demonstrates its ongoing efforts to leverage AI technology to improve customer service. Amazon is committed to continuously optimizing Rufus, with plans to roll it out to more users in the coming weeks.

IKEA has launched an AI-powered drone system aimed at improving warehouse management efficiency. By using RFID and barcode scanning, it enhances inventory accuracy, with data collection speed 15 times faster than manual methods, reducing stocktaking time. Following the successful pilot, there are plans to expand this system to more locations over the next year. The drones not only enhance efficiency but also can navigate obstacles flexibly to perform various tasks. This trend is expected to continue growing at a rate of 15.7% annually. Automation leads to cost reductions but impacts the labor market, requiring companies to balance development with human resource management.

Walmart plans to implement a fully automated grocery replenishment service using AI technology, ensuring that refrigerators are always stocked with food, eliminating the need for users to shop in person. The AI learns user shopping habits and sales data to generate personalized shopping lists, delivering them to users' homes through the InHome service. Walmart is actively investing in AI technology and has launched a generative AI search engine in its iOS app to enable broader product queries. The company showcased its latest AI technology, with Sam's Club developing a device for scanning shopping carts to improve checkout efficiency.

["Walmart is investing heavily in artificial intelligence, enhancing its inventory management system through generative AI tools.","Artificial intelligence shortens delivery times, predicts sales, and adjusts inventory in a timely manner based on weather events, improving supply chain efficiency.","AI technology is being used to enhance the holiday shopping experience, making it easier for customers and reducing inventory waste.","Walmart's inventory management system monitors high-demand areas quickly through historical data and predictive artificial intelligence.","Walmart plans to achieve further advancements in emerging technologies, focusing on augmented reality and virtual reality."]

Swedish online payment and retail service provider Klarna has launched the AI image search tool 'Shopping Lens' to enhance the shopping experience. Users can quickly find products to purchase by taking photos, covering 10 million items, including clothing and electronics. Klarna has also expanded its 'Shoppable Video' feature to provide a personalized video experience. New features also include in-store product scanning, a cashback program, and a single sign-on solution.